Our Leadership Team
Steve Maxwell
CEO
Hannah McIlfatrick
Commercial Director
Tony Harding
Procurement & Technical Director
Anna Pike
Director of People and Culture
Ian Dunk
Finance Director
Charnee Butcher
UK Crop Technologist
Charnee joined WFL back in 2016 after completing her A-levels in Sciences, Maths and History. Having come from a farming background, Charnee was keen to join the fresh produce industry. What Charnee most enjoys about her role is interacting and working with the UK grower base who are friendly and always happy to explain and discuss top fruit growing.
Since starting WFL have supported Charnee to further develop her academic studies as she works towards her PG Certificate in Food Challenges for the 21st Century (through the University of Lancaster) along with her MSc in Food Security. Charnee is most proud of achieving a distinction in her studies so far along with maintaining and managing the WFL apple trial variety orchard.
Anna Pike
Head of HR
Joining as the HR Manager in January 2019, Anna was keen to progress to the next level in her career and with the HR Director looking to retire, WFL offered the perfect succession opportunity.
Anna says, “From the very beginning of my career at Worldwide Fruit I was fully supported both within my current role and to help me achieve my career aspirations. On the job training was provided, and I was able to frequently gain exposure to the senior team and therefore understand ways of working. I also studied a Coaching and Mentoring diploma, mental health first aid training, Lean Green belt training and a Learning and Development diploma, to enable me to fill any knowledge gaps I had for my future role. Throughout 2020 I was able to work on scoping the future of the HR department, and in January 2021 I was promoted to Head of Human Resources, having full accountability for the HR and Learning and Development team.
I love working at Worldwide Fruit. The people here are amazing, the way in which the business works is simple and transparent, and it’s a forward-thinking business that just continues to strive to be better. I am really looking forward to seeing how my role develops over the next few years, and I can’t wait to bring my team along for the journey!”
Judy Greetham
Account Manager
Judy is another great example of ‘Growing our Own’ with a total of 27 years under her belt here at WFL. Judy’s career first begun in the Procurement department. After some time out with family, Judy re-joined the business as a Commercial Executive and then got promoted to Account manager leading our Fruit Basket side of the business which has ramped up over recent years due to changes in shopper habits (Convenience & Covid-19).
Since her time at WFL Judy has completed her CQM and she has had lean training which has been provided by the business. Judy’s biggest success was launching the M&S Fruit Box within 14 days and what she most enjoys about her role is that no two days are the same.
Krzysztof Goldyn
Logistics Shift Manager
Joining the business in February 2013, Krzysztof is another example of “Growing our Own” and his natural “can do” attitude and positivity saw him promoted to a management role in December 2016. Reporting into the Logistics Manager, he now runs the Blue team, which consists of 13 Logistics personnel.
Their role is that vital last link in the chain, to ensure all products goes out on time and in full. He enjoys working as part of a team and is spurred on by the targets and KPIs which he works to. Not surprisingly he is most proud of having worked his way up to Logistics Shift Manager. He has also improved his English since working at WFL, progressing through the development offered by the business.
Peter Keyzers
Technical Manager – Stone Fruit
Pete joined WFL back in 2017 and has twenty years’ experience in imported produce working across a variety of roles, Product Manager, Ripening Manager, Quality Manager and now Technical Manager. The experience gained through each of his different roles has provided Pete with a strong understanding of managing product and process from farm to consumer to ensure we win with our customer.
The variety of the role is what he enjoys most, combined with the fast-moving nature of Stone Fruit. Since joining WFL, the business has supported Pete in a Stone Fruit growing course to further strengthen his product knowledge and will be beneficial in driving the Stone Fruit category and associated projects going forward. Pete’s biggest achievement has been that he joined WFL at the start of the Stone Fruit journey and has played a key part in the development and success of what it is today.
