Worldwide Fruit Ltd is an International fruit marketing and distribution company focused on being customers’ first choice

Working with the very best suppliers globally to source the highest quality fruit.

Our Customers who we want to deliver the best product and service to deliver growth.

Being employees’ first choice through our culture of coaching and respect for one another.

We want to be sustainable and lean, creating value for our customers throughout our supply chain.

The Way we Work

Our Suppliers

Responsible Sourcing

Our Business

Sustainable & Lean

Our Customers

Winning with our Customers


Leading courageously
Can do culture
Proactive Performance


Continuously Improving
Winning with our customers


Quality focused
Creating flow


Respects people
Grows our own
Communicates effectively





Product Quality

Food Safety

Continuous Improvement

As a business Zero waste is one of our Direction of travel pillars. We have been working with SA partners since 2011, to develop our understanding of Lean practices and processes and how we can continually improve.

Our approach to learning has been to ‘grow our own’. We have invested in training and development, using the SA partner belt system which is affiliated to Cardiff University. This ensures we are all aligned and delivering the same objectives. In 2020 there were 200 good ideas. Everyday, someone, somewhere in our business is delivering an improvement.

CI activities 2020

Our Leadership Team

Steve Maxwell


Hannah McIlfatrick

Commercial Director

Tony Harding

Procurement & Technical Director

Tim Jackson

Operations Director

Anna Pike

Head of People & Culture

Ian Dunk

Finance Director

Worldwide Fruit at a Glance


Worldwide Fruit Ltd are proud to be the UK’s first supplier to install Softripe® a state of the art ripening system. Our key strategic direction of travel is to deliver zero waste in all our processes. Softripe® enables us to have more consistent, superior product with benefits to producers, distributors, retailers and consumers.